Launch Pad
One place, one plan, one team. Intel on who's around us, tailored ads for each kind of business, swag, QR codes, cards, intros, uniforms — stacked and ready before we go.
LAUNCH DATE: TBD — set by LouisThe sequence
Recon first, then targets, then the tailored attack. Nothing goes out half-ready.
Map every business in Dover, Milford, Smyrna & in-between — who they are, what they do. Running now.
Jon's lead list lands the qualified targets. Interest check Oct 10.
One ad angle per business category, built from real intel.
Launch day: everyone out, one uniform, one script, one team.
Launches
Many launches, always adjusting — new, old, and flow. Each one stacked and ready before it goes.
🕰️ The Henschel Time Capsule
Every major and minor milestone of this company — sealed as it happens. And your moments belong here too: graduations, marriages, children, a process you built, a dream that came true, a side business you started.
Intel — who's around us
Business list for Dover, Milford, Smyrna & the towns between. Names, categories, addresses, advertised phones & websites. Pure recon: learn the terrain before we attack.
Download the list (830 businesses)
44% have advertised phones, 42% websites — those are the contact paths. Emails are almost never published publicly (left blank, nothing fabricated). Gap: the Chamber's 900+ member directory still needs a pull.
Tailored angles per category
QR codes
Navy-on-white, high-error-correction. Print them on cards, flyers, stickers, the van.
Client portal
ContactBusiness cards
Front & back, navy/gold, QR on the back.
Template per team member: same design, their name/title/email. Print run waits on Louis's budget call.
Swag
Spider line is print-ready. Stickers are the cheap launch win — hand them out everywhere.
Art auto-updates from the Henschel Map before every deploy. View the gallery. No order placed — needs Louis's go-ahead with exact totals.
The intro — one team, one script
Everyone says the same thing. Plain-spoken, no pitch voice.
We're offering free IT evaluations right now — a straight look at your computers, network, security, and phones. No obligation, no sales ambush, just the truth about your tech.
Can I leave you our card?"
Uniform — working as one
Show up looking like one company, every time.
- Navy polo — gold crest, left chest. No other logos.
- Dark khakis or clean dark jeans — no rips, no shorts on calls.
- Clean shoes or boots — you're walking into someone's business.
- Name: first name only, right chest or badge.
- Card + sticker in pocket before every visit. No visit without them.
Social — full circle
Practice kit in the works: generic infra imagery (no people, no fake facilities), 7 posts, day-by-day rhythm. Louis judges what looks good.
Launch checklist
Nothing goes out half-ready. Louis checks each box.
- QR codes generated (site, coverage, portal, contact)
- Intel list lands — Dover / Milford / Smyrna recon (830 businesses)
- Jon's target list (interest check Oct 10)
- Tailored ad per category, built from real intel
- Business cards finalized (phone numbers land)
- Swag ordered (Louis approves exact totals)
- Uniforms on the team
- Social accounts live, practice rhythm set
- Launch date set — then blitz